As Scotland’s national dance company, Scottish Ballet aims to move people by sharing its passion and creating exceptional dance.
The Company’s award-winning performances take place all over Scotland – from the biggest cities to the most remote communities. The Company also tours throughout the rest of the UK and internationally. Its bold, adventurous performances are rooted in strong classical technique. Partnerships with contemporary choreographers reflect a desire to explore new styles and push creativity.
With 2019 marking their 50th Anniversary, Scottish Ballet is seeking new ways of reaching wider audiences. One way of doing this is through a Digital Season, offering new opportunities to engage with the Company solely through a variety of digital mediums rather than traditional performances on stage. This innovative and unique project marks the first time a ballet company is creating content specifically for a pioneering digital programme, rather than simply streaming live performances.
Our grant towards the salaries of an Assistant Digital Producer and a Digital Artist in Residence matches our interest in bringing the arts to people from across the UK who would not otherwise attend, reaching young people and new audiences. Scottish Ballet’s Digital Season offers an extensive, high quality online dance experience to the many millions of people who spend their time viewing online content. In March 2018, halfway through this 3-year pilot, Digital Season 2017 content had already reached 3.2 million Facebook users.
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