We aim to advance the wellbeing of people, society and the natural world by focusing on the arts, environment and social action. We believe these areas can make an important contribution to wellbeing.
Our values reflect how we work. We are a responsive funder, listening and responding to what applicants judge is important.
We have developed funding guidelines, enabling us to be discerning in our decisions about whom and what to support.
We value our relationships and seek to have a personal touch. Our Trustees are involved at every stage of an application, and we always visit or meet an applicant before a grant is made.
We prefer to be connected and are in regular contact with relevant colleagues and partners in the charitable world. We also like to keep in touch with grantees, convening and linking with them and others from time to time.
We are willing to be flexible, and may venture outside our funding criteria if we believe a different approach would be more effective.
Criteria that apply to all our funding
The following two criteria apply to all applications within each of our three areas of interest:
We prioritise UK-registered charities with an income between £100,000 and £10m. If your income is greater than this we will only consider a grant if you are uniquely placed to help meet our funding objectives. We call this the ‘only they can do it’ test.
2 National significance
We want our funds to make a difference, with as wide an impact as possible. This may involve creating art of the highest quality; working across a wide geographical area; or sharing, expanding or replicating successful initiatives. We also recognise it may be necessary to change the system, and that by influencing policy, campaigning or adopting other approaches more far-reaching and longer-term benefits are possible.
National significance may look different in each of our categories:
- Arts – the creation of new work in itself has the potential to create a national or international legacy to inspire others. Using excellence as a key criterion is designed to strengthen and widen impact, thus demonstrating UK-wide significance. Partnerships, whether cross-art form, cross-sector or geographical, may also enhance this significance, and touring may contribute to a national footprint.
- Environment – certain species and habitats have national significance in themselves, due to their rarity. Some organisations occupy a distinctive, national niche; alternatively, the issue being tackled may be relevant to all or a large part of the UK. We also consider the biodiversity of the UK Overseas Territories to be of national and international importance.
- Social Action – we look to support organisations whose work is rooted in practical experience and applied at a national or UK level. This significance may result from the importance of the subject tackled or the approach taken.
More information about our approach to funding work in England, Scotland, Wales and Northern Ireland is in the FAQ section, later in this document.
We are also looking for:
- Effectiveness and impact – this could mean a good understanding of the needs being met and how best to tackle them; awareness of how your work adds value and relates to and complements the work of others; effective systems to monitor and review progress; a culture of learning, reflection and improvement; and being alert to opportunities to widen impact.
- Strong governance and management – this could mean a diverse and representative organisation with a well-qualified and engaged board and strong and inspiring leadership; a thorough understanding and oversight of finances across the Board and leadership team; and awareness of the organisation’s strengths and weaknesses.
- Partnerships – this could mean organisations that are well connected, understand how they fit within their world and how they add value, and work well with relevant others.
Core funding has long been our signature, but we are also happy to make grants for projects or programmes. These costs could include:
- staff salaries, training and expenses
- day-to-day running costs and operations
- monitoring and evaluation
- communications and digital innovation
ARTS: Creators and Curators
We aim to help make the highest quality art available to all, by prioritising support for the creative process itself. We do this by supporting cultural organisations that demonstrate excellence in a manner which illustrates our interest in their national significance.
We believe art has the potential to enrich and transform lives, and we recognise its inherent value and unique effects. We will fund organisations that nurture, incubate and commission those people who make and curate work.
What we fund
We concentrate our Arts funding under two separate headings:
- Creators in the performing arts – we focus on the creation of the highest quality new work outside London, by funding organisations which collaborate with, commission or otherwise support artists to create or re-imagine work. We will prioritise applicants from outside the capital, but will consider those based in London where the proposal would bring significant benefits elsewhere. (Organisations can apply at any time under this heading.)
- Curators in museums and galleries outside London – we aim to strengthen those institutions that focus on making use of curatorial skills to attract a wider public. We are keen to fund work which has a legacy within and beyond the organisation. We prioritise applications that aspire to achieve outcomes for people working in curatorial roles, the collections they work with and the institutions in which they work. This is an annual programme, click here to find out more about the funding criteria and how to apply.
What we are looking for in the performing arts:
- Organisations with new or original work at their heart
- Track record of producing excellent work
- Exciting, fresh and imaginative ideas and models of working
- Integration of emerging talent and artist development into the artistic programme of work (i.e. developing an individual is not the organisation’s main or sole focus)
- An understanding of actual and potential audiences and how the artistic plans relate to them.
ENVIRONMENT: People and Planet
Our aim is to contribute to greater harmony between people and the planet.
We believe that a healthy and well-functioning environment is essential to the health and resilience of people and nature. We are interested in organisations that understand the interdependence of communities, habitats and species and apply this in their thinking and practice. Often it is the system that has to change, so we will also support those working to influence government and the market.
What we fund:
We concentrate our Environment funding under two main headings:
- Protecting the seas – safeguarding and restoring the marine environment, through more and better managed protected areas; engaging coastal communities; reducing overfishing and tackling other harmful effects of human activity on the sea, such as pollution.
- Creating richer, more sustainable places on land – building healthier ecosystems in urban or rural settings, through better management of these areas; experimenting with or linking together habitats; large-scale interventions that help restore places of special significance. We will also support work to reduce or prevent damaging effects of human activity, such as climate change, air pollution or pesticide use.
Our focus is in the UK and UK waters, but we will also support work in the UK Overseas Territories (on land and in the ocean). For work in the Overseas Territories, we welcome applications from UK-based NGOs with local partners or from organisations based in the Overseas Territories through a conduit in the UK.
What we are looking for:
Organisations that do some of the following:
- understand both the significance of habitats for human wellbeing, as well as the impact of people on nature
- look for sustainable solutions by ensuring that the livelihoods and economic needs of local communities are integrated into their thinking and strategy
- work collaboratively
- tackle causes as well as symptoms.
SOCIAL ACTION: Championing Change
We aim to help create a society where all can thrive, by supporting organisations which work to create positive changes at a systemic level.
We believe people can create change, and will focus on individuals and organisations coming together to tackle disadvantage, divisions and inequality. We also believe that meaningful relationships are central to a shared sense of identity and community. We are interested in organisations which share these beliefs and work to ensure that individuals, community groups and national bodies connect with one another, and are listened to by government and the agencies that shape our lives.
What we fund
We want to support those with ambition to achieve positive change at scale while also creating benefits for those involved. We will therefore concentrate our funding in pursuit of a thriving society on work which:
- Improves systems and institutions through policy, advocacy and campaigning – through building bridges between people and the establishment by creating opportunities for contact and dialogue; enabling those with experience of an issue to have a voice on what matters to them; ensuring professionals and their organisations listen and respond; using this communication to advocate or campaign for improving policies, practices and systems AND
- Actively involves those with personal experience of the issue tackled – reflecting our belief that those closest to an issue understand it best. This means both people with direct personal experience of a problem, and those who have expertise and insight from working alongside them. A high priority will be finding new ways to draw on these experiences and skills, and engaging them in identifying and working on the change they want to bring about.
We expect a variety of people to benefit from our funding, from looked-after young people to vulnerable and isolated adults, and those facing discrimination. We have a special interest in enabling individuals to maintain their independence and worth as they get older. Given this broad canvas, we will prioritise work which tackles the greatest barriers created by disadvantage, divisions and inequality.
What we are looking for
- are rooted in practical experience, rather than working exclusively on policy
- understand the need to build people’s confidence and skills so they are ready to engage with others
- value, promote and learn from the experience of those they support
- do not shy away from the unpopular or difficult cause
- seek to tackle causes as well as symptoms